Event Details

Safeguard Scientifics to Sponsor and Moderate a Panel at the Alliance for Women Entrepreneurs Straight Talk Series

February 26, 2015 04:00 PM EST
Philadelphia, PA

On February 26th, Safeguard Scientifics will be hosting/sponsoring a “Straight Talk” series with the Alliance for Women Entrepreneurs ("AWE") that's focused specifically on strategic branding. AWE’s Straight Talk Series is a tactically-oriented, round table style program that focuses on particular topics of importance to start-up and growth-stage entrepreneurs. The goal is to delve deep into practical information, tips and tricks, pointers, etc. to help today’s entrepreneurs solve real-world problems.

TOPIC: What the Heck is Brand Strategy, Anyway?

Just do a simple Google search for a quality understanding of what a brand strategy is and you'll see a number of different opinions. Often, the term "brand strategy" is misused and does not always address what an effective short and long-term brand strategy should include.

Creating a brand strategy is by no means easy. How important is a brand for an early stage company? What does your brand strategy constitute as you get started, and how should it evolve as you grow? Given limited resources, where should you focus your branding efforts? What are the first steps to develop a brand and the broader strategy behind it? During this Straight Talk Series, we’ll unearth the anomalies surrounding what “branding” really means and how you can effectively develop and implement a branding strategy that can grow and evolve with your business.

Space is limited. Priority registration will be granted to Alliance for Women Entrepreneurs (AWE) members with limited space for guests.


  • Heather Hunter, Vice President, Corporate Communications, Safeguard Scientifics (NYSE:SFE)


  • Antoinette Marie Johnson — CEO and Co-Founder, At Media Design
  • Tracey Welson-Rossman — Founding Member and Chief Marketing Officer at Chariot Solutions; Founder of TechGirlz
  • Additional Panelist(s) TBA.

Click here to register and for additional conference information.


At Media Design, 1217 Sansom Street, Suite 4N, Philadelphia, PA 19107