Jan 12, 2017 9:02 AM
Deal follows
“Marketers have been pressed into using sales platforms that were never
the right tool for the job, and because of that, they’ve had to bolt on
additional solutions to solve new needs as they arise,” said Clutch CEO
The transaction puts Clutch in a position to capture a bigger share of
the
“Clutch built its business on unifying data to give marketers an
actionable, complete view of their customers, and blending our
capabilities with theirs is just natural,” said Persio co-founder
Clutch plans to make the new mobile functionality available to clients in the first quarter of 2017. The transaction closed in December.
A strong complement to other channels, SMS marketing has seen increased demand among brands and retailers looking to reach mobile customers in real time. In fact, SMS messages have a 98 percent open rate and 90 percent of SMS messages are opened within three minutes.
Persio, founded in 2012, has led hundreds of successful campaigns for retailers with inventive mobile marketing techniques like mobile scratch-and-win offers, image and video text messages, and promotions for mobile apps. More than 10 million subscribers receive this type of content from Persio clients, who typically send 40 million messages per month from the platform. A company might send an SMS message to remind its customers that their loyalty points are about to expire, wish them a happy birthday, review customer service, or invite a lapsed customer to return. Clients also take advantage of higher response rates on mobile, using it to reinforce messaging from other channels like email.
In addition to acquiring Persio, Clutch secured a
“Clutch has driven tremendous growth with its combination of comprehensive marketing technology, customer data management, and hands-on partnerships with clients,” Stone said. “As a board member, I’m dedicated to helping the company build on that momentum and grow its platform.”
About Clutch
Clutch’s Integrated Customer Management platform delivers customer
intelligence and personalized engagements empowering B2C brands to
identify, understand and motivate each segment of their customer base.
Its advanced marketing platform integrates customer data across
point-of-sale, ecommerce, mobile and social channels, delivering
personalized engagements and increasing the value of each customer. Headquartered
outside of
About Persio
Persio is an intelligent mobile marketing platform that uses behavioral and demographic data to drive revenue, acquisition and retention for SMS, app and web. Designed simply and with an intuitive UI, the cloud-based solution efficiently manages the mobile campaign process from start to finish. Marketers can create content, identify and target customer segments, deploy promotions, run tests and analyze results for multiple offer types including rich content, gamification, offers and discounts.
For more information visit clutch.com,
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Gregory
matt@gregoryfca.com
Source: Clutch