Apr 17, 2018 9:00 AM
Clutch is one of the first participants to offer a cross-cloud loyalty solution for Salesforce’s mid-market customer that is fully integrated with Marketing Cloud
“We are happy to welcome Clutch into the Salesforce Accelerate program,"
said
Designed to inspire collaboration and time-to-market of AppExchange apps, Salesforce selects startups from across the globe to participate in the three-month long program. With a focus on retail and healthcare verticals for this group, Clutch and the other startups will have ongoing access to key stakeholders at Salesforce including business and technical resources, in-person strategy sessions and go-to-market guidance.
“As part of Accelerate, we have a unique opportunity to collaborate with some of the best talent Salesforce has to offer in order to fix two persistent problems for businesses,” said Andy O’Dell, Co-Founder and Chief Strategy Officer at Clutch. “First, we are unifying data from across Salesforce and a client’s external systems to provide a holistic and clear view of the customer that is updated in real-time. Second, we are empowering brands to act on that data to deliver personal and engaging loyalty programs that live right within the Salesforce ecosystem.”
During the program, Clutch will collaborate with Salesforce to ensure that this next generation loyalty platform will not only meet the demands of existing customers, but also address a broadly identified market need for a robust loyalty solution that is priced for the mid-market and emerging enterprise segments.
Clutch has deep experience building successful, real-time integrations with both data and marketing systems, making its loyalty solution a natural fit to address the demands of customers. “For a marketing program to be effective, it must feel personal and relevant, and loyalty is no different,” said O’Dell, “Clutch makes this possible at scale through a variety of pre-built programs that can be automated based on each customer’s unique behavior. All of this leads to a closer connection between brands and customers, and more effective loyalty programs that optimize customer value.”
About Salesforce Accelerate
To learn more about the Salesforce Accelerate program and for a full list of 2018 startups included alongside Clutch click here.
Salesforce, Salesforce Accelerate and others are trademarks of Salesforce.com, inc.
About Clutch
Clutch’s Loyalty & Consumer Management platform delivers actionable
customer intelligence and personalized engagements which empowering B2C
companies to uniquely identify, understand and motivate each individual
in their customer base. The platform integrates real-time customer data
across point-of-sale, ecommerce, mobile and social channels, marketing
touch points and more back to a single individual customer record. With
the addition of Machine Learning, the platform is able to deliver highly
personalized and relevant engagements to increase the value of each
customer. Headquartered outside of
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Clutch
Kate.atty@clutch.com
Source: Clutch