Mar 20, 2018 11:00 AM
Clutch’s customer marketing platform uses machine learning algorithms to improve outcomes from marketing campaigns. This forward-looking strategy leverages a wide array of customer data such as shopping behaviors and purchases to increase engagement, purchase frequency, customer satisfaction and more. For the For Eyes team, the goals they set out to achieve included motivating customers to try new products and to check their vision regularly.
“We have worked hard to build a loyal customer base in a highly
competitive market, and now we’re ready to embrace new technologies that
will help us really stand out,” explained
Today, most marketers use a Customer Relationship Management system, or CRM, to handle customer data, but these systems are not capable of taking in all of the nuanced data signals created by today's consumers. With Clutch, For Eyes will be able to capture, analyze and act upon every aspect of their customer data, putting it to use in email, direct mail or other promotional campaigns in a matter of seconds.
“We can take in an infinite number of data points, so we can look at the
data and tell a brand, customer A responds well to text messages while
customer B prefers an email, or this group is more likely to browse
online and then purchase in store, and when they do they’ll be looking
for polarized lenses,” said
Going forward, For Eyes plans to work with Clutch to implement a data-driven loyalty solution as well as an SMS strategy which will power timely communications like appointment confirmations and order updates. All of this is part of an effort to power better connections with their customers and continued growth for the brand.
About Clutch
Clutch’s Customer Management platform delivers actionable customer
intelligence and personalized engagements that empower B2C companies to
uniquely identify, understand and motivate each individual in their
customer base. The platform integrates real-time customer data across
point-of-sale, ecommerce, mobile and social channels, marketing touch
points and more back to a single individual customer record. With the
addition of machine learning, the platform is able to deliver highly
personalized and relevant engagements to increase the value of each
customer. Headquartered outside of
About For Eyes
For Eyes was founded in 1972 in
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Clutch
267-419-6400
kate.atty@clutch.com
Source: Clutch