Jun 14, 2017 9:02 AM
New technology integration gives auto service centers the tools to personalize offers and drive loyalty
“This integration helps independent shops and chains go beyond the old
“spray-and-pray” database marketing that blanketed neighborhoods in
coupons for oil changes or brake pads,” said
Clutch has combined its comprehensive customer management platform with MAM’s VAST POS and business management system. The integration, currently leveraged by major automotive retailers, enables VAST users to leverage the data stored in their POS systems to inform automated, personalized marketing outreach and loyalty programs.
Users can take data stored in their POS system, like vehicle information, make and model, along with its service history, and combine that with variables used by Clutch, like recency, frequency, and monetary spending habits, to target customers. Using mileage data, service centers might know when a customer is due for a new timing belt. The shop could send a reminder one month, or combine a reminder with a coupon for an oil change. Using location data, national chains can segment customers in snow-prone zip codes, and send them reminders it’s time to put on snow tires.
“This partnership helps service managers get a hold of their customer
data and service history to identify, understand, and motivate their
customers.” said
About Clutch
Clutch’s Integrated Customer Management platform delivers customer
intelligence and personalized engagements B2C brands to identify,
understand and motivate each segment of their customer base. Its
advanced marketing platform integrates customer data across
point-of-sale, ecommerce, mobile and social channels, delivering
personalized engagements and increasing the value of each customer.
Headquartered outside of
About MAM Software
MAM Software is a leading global provider of on-premise and cloud-based
business management solutions for the auto parts, tire and vertical
distribution industries. The company provides a portfolio of innovative
software (SaaS and packaged), data (DaaS), and integration (iPaaS)
services that enable businesses to intelligently manage core business
processes, control costs and generate new profit opportunities. MAM's
integrated platforms provide a wealth of rich functionality including:
point-of-sale, inventory, purchasing, reporting, data and e-commerce.
Wholesale, retail and installer business across
View source version on businesswire.com: http://www.businesswire.com/news/home/20170614005578/en/
Gregory
matt@gregoryfca.com
Source: Clutch